Kwai Logo
Kwai User Avatar
Esse comercial animado da Nike foi genial justamente porque ele brinca completamente com a percepção de quem está assistindo. Nos primeiros segundos, tudo parece caminhar para algo extremamente pesado e perturbador… mas no final a propaganda revela que era sobre treino, esforço e superação. O “Just Do It” entra exatamente como a quebra perfeita da expectativa. E talvez seja por isso que esse comercial tenha chamado tanta atenção até hoje. Ele usa choque, tensão e interpretação visual para prend
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